A rather odd question…

Some book covers do ‘ave them; this rather strange platitude, a trailing off, a rather flashy, blank statement which drifts into the aether of critique – and that is…

“[This author] has got what it takes.”

I often think that he/she has got what it takes to do what, exactly? Sure, the book has accomplished enough transit for it to be read from the front cover, but for what end? To be a commercial masterpiece? To become part of the canon? To split down the middle, marmite-style, where two factions fight over their combined pride for having discovered this book? To be discussed in curriculae for years to come?

I wonder.